Neha Jain
UI/UX Designer
Professional Experience
Yellow Slice - UI/UX Designer (Since Aug 2022- Present)
Currently employed at Yellow Slice, where I collaborate on cross-industry projects, closely engaging with clients, internal teams (including UX and UI), researchers, UX writers, and developer teams.
Psiborg/ UX/UI (Internship)
Created Wireframes and Visual Designs for a Kidswear Fashion Brand
Accomplishments
Improved conversion rate by 25% through a complete website redesign for an online furniture and design services platform, enhancing the user experience by utilising user research, competitive benchmarking, and live session analysis.
Redesigned an E-Learning app with a game-centric, goal-oriented approach, resulting in 50% of activated users completing at least one quest ( activity) and using three strategies within a week, with 80% retention for three weeks or more. Achieved this by using "How might we" mapping, conducting sprint workshops, and developing user scenarios, storyboards, wireframes, a style guide, design system components, high-fidelity mockups, and interactive prototypes.
Applied A/B testing and behavioural UX to improve user experience of or an industrial machine leasing solution website, leading to a 9% increase in perceived discoverability and enhanced user satisfaction. Redesigned the navigation and search functionality, reducing the bounce rate by 20%.
Defined sprint goals, tested prototypes with a diverse audience, collaborated with the research team for data analysis, established design system requirements, and coordinated with clients to successfully deliver an MVP product within 40 days as per client demands.
Performed UX audits using heuristic analysis, leading to a 40% increase in usability scores across the platform.
Created personas, user journeys, and scenarios based on research data, ensuring that design decisions were aligned with user needs and business goals.
To address performance issues, charting inconsistencies, order placement difficulties, and limited customisation in a Fintech app, improvements were made to platform reliability and features, including enhanced navigation, advanced charting, real-time data updates, responsive customer support, and informative resources.
Collaborated with product managers and developers to implement high-fidelity wireframes, feature lists, task flows, and prototypes, leading to a 30% reduction in development time.
Designed user-friendly dashboards with actionable insights for an international payment solutions website. Optimised user experience by highlighting key metrics, using clear data visualisations (charts, graphs, etc.), and simplifying complex results for easy understanding and efficient information flow.
A creative UX designer with 3 years of experience, leading teams and delivering user-focused designs across various industries like e-commerce, healthcare, travel, and finance. Skilled in managing projects from research to implementation within agile workflows, with strengths in design thinking, collaboration, and user research, resulting in intuitive interfaces that meet user needs and client goals.
Education
National Institute of Fashion Technology (NIFT)
MBA in Fashion Marketing
Duration - 2 years ( 2006-2008)
Design Mortals Academy
Certification in Masters UX/UI Design
Duration - 6 months
ARSD College ( Delhi University)
English (Hons.) B.A.
Duration - 3 years ( 2003-2006)
Skills
UX Skills
UX research, Experience Strategy, Information Architecture, User Interface design, Persona Creation, User Flow, Sitemap, Interviews, Surveys, Card Sorting, Task Analysis, Heuristic Evaluation, Wireframes, Competitive analysis, Storyboards, Rapid Prototyping, Motion Designing
Design Skills
Figma, Adobe XD, Adobe Photoshop, Adobe Illustrator,
InDesign, Corel draw, Zeplin, Protopie, Miro
Interaction Skills
HTML / CSS , Bootstrap
Soft Skills
Creative, Big-picture thinker & Detail oriented
Personable, Flexible & Energetic collaborator
Ambitious & Delivery Focused
Empathetic & Adaptive
Excellent communication - Verbally & Visually
Ready to accept & Learn from mistakes
Previous Experiences
Worked as a Visual Merchandiser/ 2008-2015
Hypercity Retail, 2014
Habitat Arts & Design, 2012-2014
Central mall, Future Group, 2011
Reliance Industries Limited, 2008-2011
Reebok ( internship), 2008
As a Visual Merchandiser my job was to create a desired, positive and impactful in-store experience for the customers, that led to increase in repeat customers footfall & increased conversions, hence maximizing the store sales. Skilled in Marketing Research, Graphic Designing, Store Planogramming & Team Management.
Neha Jain
UI/UX Designer
A creative UX designer with 2.5 years of experience leading teams and delivering user-focused designs across various industries like e-commerce, healthcare, travel, and finance. Skilled in managing projects from research to implementation within agile workflows, with strengths in design thinking, collaboration, and user research, resulting in intuitive interfaces that meet user needs and client goals.
Professional Experience
Yellow Slice - UI/UX Designer (Since Aug 2022- Present)
Currently employed at Yellow Slice, where I collaborate on cross-industry projects, closely engaging with clients, internal teams (including UX and UI), researchers, UX writers, and developer teams.
Psiborg/ UX/UI (Internship)
Created Wireframes and Visual Designs for a Kidswear Fashion Brand
Accomplishments
Improved conversion rate by 25% through a complete website redesign for an online furniture and design services platform, enhancing the user experience by utilising user research, competitive benchmarking, and live session analysis.
Redesigned an E-Learning app with a game-centric, goal-oriented approach, resulting in 50% of activated users completing at least one quest ( activity) and using three strategies within a week, with 80% retention for three weeks or more. Achieved this by using "How might we" mapping, conducting sprint workshops, and developing user scenarios, storyboards, wireframes, a style guide, design system components, high-fidelity mockups, and interactive prototypes.
Applied A/B testing and behavioural UX to improve user experience of or an industrial machine leasing solution website, leading to a 9% increase in perceived discoverability and enhanced user satisfaction. Redesigned the navigation and search functionality, reducing the bounce rate by 20%.
Defined sprint goals, tested prototypes with a diverse audience, collaborated with the research team for data analysis, established design system requirements, and coordinated with clients to successfully deliver an MVP product within 40 days as per client demands.
Performed UX audits using heuristic analysis, leading to a 40% increase in usability scores across the platform.
Created personas, user journeys, and scenarios based on research data, ensuring that design decisions were aligned with user needs and business goals.
To address performance issues, charting inconsistencies, order placement difficulties, and limited customisation in a Fintech app, improvements were made to platform reliability and features, including enhanced navigation, advanced charting, real-time data updates, responsive customer support, and informative resources.
Collaborated with product managers and developers to implement high-fidelity wireframes, feature lists, task flows, and prototypes, leading to a 30% reduction in development time.
Designed user-friendly dashboards with actionable insights for an international payment solutions website. Optimised user experience by highlighting key metrics, using clear data visualisations (charts, graphs, etc.), and simplifying complex results for easy understanding and efficient information flow.
Education
Design Mortals Academy
Certification in Masters UX/UI Design
Duration - 6 months
National Institute of Fashion Technology (NIFT)
MBA in Fashion Marketing
Duration - 2 years ( 2006-2008)
ARSD College ( Delhi University)
English (Hons.) B.A.
Duration - 3 years ( 2003-2006)
Skills
UX Skills
UX research, Experience Strategy, Information Architecture, User Interface design, Persona Creation, User Flow, Sitemap, Interviews, Surveys, Card Sorting, Task Analysis, Heuristic Evaluation, Wireframes, Competitive analysis, Storyboards, Rapid Prototyping, Motion Designing
Design Skills
Figma, Adobe XD, Adobe Photoshop, Adobe Illustrator,
InDesign, Corel draw, Zeplin, Protopie, Miro
Interaction Skills
HTML / CSS , Bootstrap
Soft Skills
Creative, Big-picture thinker & Detail oriented
Personable, Flexible & Energetic collaborator
Ambitious & Delivery Focused
Empathetic & Adaptive
Excellent communication - Verbally & Visually
Ready to accept & Learn from mistakes
Previous Experiences
Worked as a Visual Merchandiser/ 2008-2015
Hypercity Retail, 2014
Habitat Arts & Design, 2012-2014
Central mall, Future Group, 2011
Reliance Industries Limited, 2008-2011
Reebok ( internship), 2008
As a Visual Merchandiser my job was to create a desired, positive and impactful in-store experience for the customers, that led to increase in repeat customers footfall & increased conversions, hence maximising the store sales. Skilled in Marketing Research, Graphic Designing, Store Planogramming & Team Management.