Questt
Engage & Educate: A Fun Learning App for School students
Overview
An interactive E- Learning app for the students from Grade 1 & above.
This platform will be a solution to students/ parents & teachers who wants to learn and teach with a Game-Centric approach
Type
Mobile first approach responsive design
Service
UX/UI Design
Duration
3 months
Business Type
B2C
Questt
Project Proposal
An interactive E- Learning app for the students from Grade 1 & above
This platform will be a solution to students/ parents & teachers who wants to learn and teach with a Game-Centric approach
Problem Statement
Developing an E-Learning App that fosters a game-centric, challenge-driven, goal-oriented approach to deliver educational content for students from grade 1 and beyond, with features for parental oversight and teacher guidance."
Objectives
To create an interactive educational Platform with updated resources
To facilitate a Game- Centric & Goal Oriented Approach to educate school kids
To provide a parents and teacher monitoring facility
Soak
The process was initiated by gathering all accessible project-related information.
Stakeholder Sprint Workshop
A 3 days extensive discovery workshop with stakeholders at Questt was held to understand the brand aspirations and the focus of the stakeholders with regards to this fun online education app
Sprint Workshop
Sprint Workshop: Few Questions
Lightning Demo
A brief demonstration was given to inspire and inform participants, generate ideas, and facilitate discussion during the sprint.
Sprint Workshop
Long Term Goals based on sprint
Sprint Workshop
6 Months from now Questt aims for 50% active users to follow the questt strategy, play a questt in the navigation path, practiced the next suggested questt and find value in our journey.
Research
Information was gathered from target users like their needs, preferences, and behaviors to design and develop the app as desired by the users
Competitor Analysis
We analysed various competitors including direct, leaders & new players
Strengths
First Mover Advantage
Diverse Products
Strong Finance
High Customer Retention
Acquisition of competitor
Customer Loyalty
Weakness
Low Return On Investment
Bad Reviews
Inventory Management
Unique Features
BYJU’’s courses are multilingual, .i.e., Hindi, Malayalam, Kannada, Telugu, etc.
They are going global; made forays into the middle-east markets.
They are partnering with the likes of Disney, Osmo, etc. This will ensure that the quality of their content remains engaging, interactive, and far ahead of their competitors
Apart from these, the BYJU’S website has an archive of tips, resources, and study materials for government job aspirants.
Takeaways
The BYJU’S target audience here comprises two different segments; on the one side are the students and on the other side are the ones that make the “purchase decision” the parents.
Why does parents wants BYJU’S
Lack of Education
No time
The Bonding
Confusing Curriculum
That Extra Bit
Think
In this stage, all the data collected during the Soak phase was analysed to shape definitive strategies & experience visions. User personas and user journey were also crafted during this phase.
How Might We!
This approach helped in mapping goals discovered during Sprint workshop & framing problems as opportunities for creative solutions.
Discover
Practice some important topic/chapters before appearing in the exams as they started very late for exam preparation
Goal 1
01
HMW
How might we explain this concept to our users, i.e. , what to study next?, How am i doing? Connection with syllabus
02
HMW
How might we create a long term incentive for the users?
Learn
01
HMW
How might we tell the user that something new has been introduced in the app?
02
HMW
How might we understand our students strengths and weaknesses?
Perform
01
HMW
How might we collect data for a student joining at the start of the year vs middle of the year?
02
HMW
How might we helps users start from the first day?
Personas
3 Personas were created The Helicopter Parent, Budget Bound & Busy Parent
Malti is a homemaker with one son. Her husband owns a business and very busy with his work. Her son is very smart, studies in 11th Standard.
Her son has started preparing for Engineering Entrance.
Very involved & quite competitive in her son’s studies, Malti is looking for extra help for his son’s studies. With so much competition she finds it difficult to find resources that will give her son an edge and keep his son involved in an interesting way.
Pains
Lack of interesting resources for his son to be engaged & challenged
Despite too many efforts, she is not able to be involved in her son studies
Goals
To find an E-learning Platform that provides the relevant & updated resources in an interesting way with a way to keep parents also involved and informed about their child’s progress.
The Helicopter Parent
Malti Sharma
42 yrs
Execute
In this stage, the results of the thinking phase were transformed into design. We solidify navigation and wireframes & made aesthetic decisions
Wireframes
Design System
Text Colors
CTA
Theme
Background Color
Black And White
Icons
Font
Sofia Pro - 10 Regular
Sofia Pro - 12 Regular
Sofia Pro - 14 Regular
Sofia Pro - 16 Regular
Sofia Pro - 18 Regular
Sofia Pro - 20 Regular
Sofia Pro - 12 Regular
Sofia Pro - 14 Regular
Sofia Pro - 16 Regular
Sofia Pro - 18 Regular
Sofia Pro - 20 Regular
Illustrations
UI Screens
Proof
AIn this final stage prototypes were developed to test various versions and determine what would work best for the product.
Love For the Questt App
Appreciations Post App Launch
The process was initiated by gathering all accessible project-related information.
Soak
Stakeholder Sprint Workshop
A 3 days extensive discovery workshop with stakeholders at Questt was held to understand the brand aspirations and the focus of the stakeholders with regards to this fun online education app
Sprint Workshop
Sprint Workshop: Few Questions
Lightning Demo
A brief demonstration was given to inspire and inform participants, generate ideas, and facilitate discussion during the sprint.
Sprint Workshop
Sprint Workshop
Long Term Goals based on sprint
6 Months from now Questt aims for 50% active users to follow the questt strategy, play a questt in the navigation path, practiced the next suggested questt and find value in our journey.
Research
Information was gathered from target users like their needs, preferences, and behaviors to design and develop the app as desired by the users
Competitor Analysis
We analysed various competitors including direct, leaders & new players
Strengths
First Mover Advantage
Diverse Products
Strong Finance
High Customer Retention
Acquisition of competitor
Customer Loyalty
Weakness
Low Return On Investment
Bad Reviews
Inventory Management
Unique Features
BYJU’’s courses are multilingual, .i.e., Hindi, Malayalam, Kannada, Telugu, etc.
They are going global; made forays into the middle-east markets.
They are partnering with the likes of Disney, Osmo, etc. This will ensure that the quality of their content remains engaging, interactive, and far ahead of their competitors
Apart from these, the BYJU’S website has an archive of tips, resources, and study materials for government job aspirants.
Think
In this stage, all the data collected during the Soak phase was analysed to shape definitive strategies & experience visions. User personas and user journey were also crafted during this phase.
How Might We!
This approach helped in mapping goals discovered during Sprint workshop & framing problems as opportunities for creative solutions.
Discover
Goal 1
Practice some important topic/chapters before appearing in the exams as they started very late for exam preparation
01
HMW
How might we explain this concept to our users, i.e. , what to study next?, How am i doing? Connection with syllabus
02
HMW
How might we helps users start from the first day?
Learn
01
HMW
How might we tell the user that something new has been introduced in the app?
02
HMW
How might we understand our students strengths and weaknesses?
Perform
01
HMW
How might we collect data for a student joining at the start of the year vs middle of the year?
02
HMW
How might we create a long term incentive for the users?
Malti is a homemaker with one son. Her husband owns a business and very busy with his work. Her son is very smart, studies in 11th Standard.
Her son has started preparing for Engineering Entrance.
Very involved & quite competitive in her son’s studies, Malti is looking for extra help for his son’s studies. With so much competition she finds it difficult to find resources that will give her son an edge and keep his son involved in an interesting way.
Pains
Lack of interesting resources for his son to be engaged & challenged
Despite too many efforts, she is not able to be involved in her son studies
Goals
To find an E-learning Platform that provides the relevant & updated resources in an interesting way with a way to keep parents also involved and informed about their child’s progress.
The Helicopter Parent
Malti Sharma
42 yrs
Execute
In this stage, the results of the thinking phase were transformed into design. We solidify navigation and wireframes & made aesthetic decisionsduring this phase.
Wireframes
Design System
Text Colors
CTA
Font
Sofia Pro - 10 Regular
Sofia Pro - 12 Regular
Sofia Pro - 14 Regular
Sofia Pro - 16 Regular
Sofia Pro - 18 Regular
Sofia Pro - 20 Regular
Illustrations
UI Screens
In this final stage prototypes were developed to test various versions and determine what would work best for the product.
Proof
Love For the Questt App
Appreciations Post App Launch
Thank You
Let’s connect
Get in touch for opportunities or just to say hi!
https://www.linkedin.com/in/neha-jain-baa9b713/
Thank You
Let’s connect
Get in touch for opportunities or just to say hi!
https://www.linkedin.com/in/neha-jain-baa9b713/