LYBL
A health tech company bridging traditional healthcare and modern science through a holistic, tech-driven platform that promotes well-being and balance, targeting US consumers.
THE PROJECT BRIEF
Lybl is a health-tech platform delivering integrative, root-cause-based care by combining diet, lifestyle, supplements, and yoga—blending ancient Ayurvedic wisdom with modern innovation for the U.S. market. The project focused on redesigning the website and app with a mobile-first approach, enhancing user experience while addressing the challenge of educating U.S. users on Ayurveda as a credible, integrative solution for disease reversal.
Type
Responsive Website
Business Type
B2C
Service
UX/UI Design
ProbLem Definition
The existing website doesn’t effectively position Ayurveda as a credible primary care option in the U.S., limiting trust, awareness, and engagement. A strategic redesign is needed to build brand authority, showcase treatments, generate leads, and attract practitioners.
Objectives
Increasing awareness about Ayurveda for USA users
Displaying the breadth of conditions LYBL is covering
Lead Generation
Attract Doctors and Practitioners
Establishing Ayurveda as a mainstream medical field in the US
Challenges & Solutions
01
Outdated & Unappealing app & website
Redesigning of the website to more UX friendly & visual appealing
02
Perception of Ayurveda as not as effective as Allopathy
Positioning Ayurveda as a long-term disease reversal solution, supported by EHR to track patient progress and treatment efficacy.
03
Lack of awareness of the Ayurveda & Yoga
Traditional Systems of Ayurveda and Yoga on a single digital platform
04
Limited Research Backup
Educational contents including blogs & webinars
05
Lack of medicines & medical practioners
Tech & Software based recommendations for various symptoms and diseases & online supplements availability
Our Process
Soak, Think, Execute, and Proof
The process is divided into three phases to ensure no stone is left unturned to give the users the best experience: UX Research, UX Design and UI Design. A competitive analysis was conducted to identify strategic methods for positioning the app to the users.
Soak - UX Research
Competitive Benchmarking
Personas
Research Takeaways
The platform should prioritise mobile optimisation, consistent design, and simplified CTAs to enhance usability.
User engagement can be strengthened with visual aids, Ayurvedic quizzes, virtual sessions, and personalised recommendations.
Trust and innovation can be driven by user feedback & rich content resources
Think - Information Architecture
Task flow
Sitemap
Think - Information Architecture
Wireframe Design
Styling
Lora
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Outfit
abcdefghijklmnopqrstuvwxyz 1234567890*#@!
abcdefghijklmnopqrstuvwxyz 1234567890*#@!
abcdefghijklmnopqrstuvwxyz 1234567890*#@!
Font Family
Primary colors
Final UI Screens
Old
New
Vs
Thank You
Let’s connect
https://www.linkedin.com/in/neha-jain-baa9b713/
Get in touch for opportunities or just to say hi!
Overview
A health tech company bridging traditional healthcare and modern science through a holistic, tech-driven platform that promotes well-being and balance, targeting US consumers.
Type
Responsive Website
Business Type
B2C
Service
UX/UI Design
THE PROJECT BRIEF
Lybl is a health-tech platform delivering integrative, root-cause-based care by combining diet, lifestyle, supplements, and yoga—blending ancient Ayurvedic wisdom with modern innovation for the U.S. market. The project focused on redesigning the website and app with a mobile-first approach, enhancing user experience while addressing the challenge of educating U.S. users on Ayurveda as a credible, integrative solution for disease reversal.
ProbLem Definition
The existing website doesn’t effectively position Ayurveda as a credible primary care option in the U.S., limiting trust, awareness, and engagement. A strategic redesign is needed to build brand authority, showcase treatments, generate leads, and attract practitioners.
Objectives
Increasing awareness about Ayurveda for USA users
Displaying the breadth of conditions LYBL is covering
Lead Generation
Attract Doctors and Practitioners
Establishing Ayurveda as a mainstream medical field in the US
Challenges
01
Outdated & Unappealing app & website
02
Perception of Ayurveda as not as effective as Allopathy
03
Lack of awareness of the Ayurveda & Yoga
04
Limited Research Backup
05
Lack of medicines & medical practioners
Solutions
01
Redesigning of the website to more UX friendly & visual appealing
02
Positioning Ayurveda as a long-term disease reversal solution, supported by EHR to track patient progress and treatment efficacy.
03
Traditional Systems of Ayurveda and Yoga on a single digital platform
04
Educational contents including blogs & webinars
05
Tech & Software based recommendations for various symptoms and diseases & online supplements availability
Our Process
Soak, Think, Execute, and Proof
The process is divided into three phases to ensure no stone is left unturned to give the users the best experience: UX Research, UX Design and UI Design. A competitive analysis was conducted to identify strategic methods for positioning the app to the users.
Soak - UX Research
Competitive Benchmarking
Personas
Research Takeaways
The platform should prioritise mobile optimisation, consistent design, and simplified CTAs to enhance usability.
User engagement can be strengthened with visual aids, Ayurvedic quizzes, virtual sessions, and personalised recommendations.
Trust and innovation can be driven by user feedback & rich content resources
Think - Information Architecture
Task flow
Sitemap
Execute - Wireframes
Styling
Lora
Outfit
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz 1234567890*#@!
abcdefghijklmnopqrstuvwxyz 1234567890*#@!
abcdefghijklmnopqrstuvwxyz 1234567890*#@!
Font Family
Primary colors
Secondary Colors
Final UI Screens
Old vs New Design
Old vs New Design
Old
New
Vs
Old
New
Vs
Thank You
Let’s connect
Get in touch for opportunities or just to say hi!
https://www.linkedin.com/in/neha-jain-baa9b713/